After only 25 years since the time the Internet became accessible to the public,one finds it hard to imagine of a life without the it. The world wide web to a very large extent influences how individuals, governments, churches, companies and other global players communicate and carry out transactions internationally and this is not about to change any time soon.
There is no self respecting company today that will not own a website where a lot of engagement with their customers and marketing of products happens.
Content marketing is the new kid on the block when it comes to all things marketing and billions of dollars have been thrown at it in the conviction that more business will be generated from it.
Nothing is static in this world and traditional marketing as we know it has seen some tremendous changes in the last couple of years.
Anyone who has tried hiring a marketing agency will tell you that they are faced with too much choice which makes decision making on the best option a real challenge.
These are some of the qualities you should look for in all great digital marketing agencies.
A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”
Check to find if the prospective digital advertising company has ever been implicated in cases involving foul play in relating to aspects of digital marketing such as ad click fraud. You may want to know that about 20% of all the digital marketing sites on the Internet engage in some form of click trickery and may not be the kind of company you want to be associated with.
You need to be on your guard against digital marketers who organize for traffic from bought farms and charge you for bot-led traffic? If you don’t recognize that you are under threat from fraudulent clicks,you could buy effective click fraud detection and prevention tools or you could also change the settings on your Google Adwords account so that you exclude IP addresses from locations you suspect could be giving you fraudulent clicks.
Do not engage a digital marketing company that cant show you case studies where they achieved excellent results that met or exceeded their client’s expectation. It is reasonable to assume that a company that has achieved amazing results for others will also achieve tremendous ones for you as well.
These tips are by no means the only ones to consider when hiring a digital marketing agency but they may help you avoid situations of costly ad click fraud-remember the Wickfire Lawsuit?